TAILOR-MADE TRAINING (IN COMPANY)
Storytelling is the art of telling stories that touch and convince. In our Storytelling training, you will learn how to deliver your message in a powerful and inspiring way. Discover how to use stories to evoke emotions, connect with your audience and achieve your goals.
Whether you give presentations, write or communicate with clients, storytelling will help you communicate your ideas effectively and leave a lasting impression.
THE KEY OBJECTIVES
1. Learn how to write exciting stories.
2. Structure your thoughts and convey your message in a lively and stimulating way.
3. Know how to tell stories about your product/service/brand in a way that captivates, inspires and creates a lasting connection with your target audience.
4. Engaging your audience with your story.
PROGRAMME
Introduction
- What exactly is storytelling?
- The positive impact of storytelling, both internally and externally.
- Good examples of storytelling and the lessons we can learn from them.
Techniques for storytelling
- Uniting and leveraging the context, target audience and objective of your corporate story.
- Mapping your organisation’s culture.
- Bring together your organisation’s uniqueness and identity.
- Taking the first step towards composing a catchy story about your organisation.
Storytelling is an art
- Learn the techniques of storytelling:
- framing,
- narrative elements,
- urgency,
- metaphors,
- the hero’s journey,
- perspective,
- the development of a good plot,
- creating a suspense arc,
- adding turning points to the story.
- Reinforce the message with personal anecdotes and shared experiences.
- Developing creativity and humour
- Structuring your story.
- Applying storytelling techniques and structuring your story.
- Creating a presentation plan.
The power of voice in storytelling
- Increasing impact
- Using your voice to best effect.
- Developing self-confidence and persuasiveness.
- Variation in intonation.
- Using your voice to influence your audience.
Adding visual power to your story
- Examples of visual storytelling and transmedia storytelling.
- Analyse visual impact.
- Develop and use visual aids to complement your message.
Finalising your story
Conclusion
TRAINING METHOD
Discover
Participants complete an online survey via web tool prior to the training. The purpose of this questionnaire is to gauge expectations and difficulties in writing powerful messages. This allows us to further tailor the training.
Deliver
- Practice-oriented 1-day in-company training course.
- The storytelling course combines theory, exercises, role plays and individual coaching.
- Tailor-made: participants are constantly involved in content marketing and storytelling situations from their own professional context.
- Exercises are filmed and participants are trained to make convincing presentations of their own cases and stories.
- Designing your own story. Starting with a concept, the story is improved using the storytelling techniques taught and constructive feedback from the trainer. By the end of the course, you will have developed a final story that clearly and attractively highlights your organisation’s identity and culture.
- Mnemonic sheets with tips & tricks.
- Action plan and objectives to be achieved.
Decondition
VAH Consulting offers various opportunities to further apply the skills and techniques learnt in the future. Feel free to contact us for more information.
View VAH Consulting’s full training offerings here.
More info
Contact us for more information. If you would like more information on the content, you can always request an appointment with no obligation.
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