TAILOR-MADE TRAINING (IN COMPANY)
Are you ready to transform your sales approach and integrate sustainability and ESG (Environmental, Social, and Governance) into your sales strategy? Our new training course ‘Implement sustainability and ESG in your sales approach’ provides you with the knowledge and tools needed to embrace these crucial aspects of modern business.
In a time when social responsibility and sustainability are becoming increasingly important, it is essential for sales professionals to understand and incorporate these concepts into their approach. Whether you are a seasoned salesperson or just starting out in the world of sales, this course is designed to help you succeed in an ever-changing and more sustainable market.
Through interactive exercises, practical examples and in-depth discussions, you will first gain an understanding of ESG criteria while learning how to apply these sustainability principles at every stage of the sales process. From identifying sustainable prospects to building long-term relationships based on mutual respect for people and the environment, this course will equip you with the skills needed to evolve in the business world.
THE KEY OBJECTIVES
1. Delving into sustainability and ESG principles and learning how to apply them in sales.
2. Refine and sharpen sales skills to effectively integrate sustainability into sales strategies.
3. Learn to develop customer-centric approaches that put sustainability at the centre.
4. Discover how sustainability and ESG criteria can be integrated into broader business strategies for competitive advantage.
PROGRAMME
Introduction to sustainability and ESG
- Definition of sustainability and ESG.
- Importance of sustainability in modern sales.
Integrating sustainability in sales
- Identifying sustainable prospects.
- Communicating sustainability benefits.
ESG criteria in sales strategies
- Understanding Environmental, Social, and Governance criteria.
- Integrating ESG into sales pitches.
Customer-focused sustainability approaches
- Identify customer needs and match them with sustainability solutions.
- Building long-term customer relationships.
Practical applications and case studies
- Best practices from companies that have successfully implemented sustainability in sales.
- Analysis of case studies and lessons learned.
Strategic Implementation
- Integration of sustainability and ESG into broader business strategies.
- Identification of opportunities for innovation and growth.
Individual action plan and decision
TRAINING METHOD
Discover
Prior to the training, we send participants an online survey to measure their current competence in sustainability and ESG. It also polls their individual expectations and experiences. This is where initial communication with the trainer is possible.
Deliver
- 2 non-consecutive training days.
- Practice-oriented: Participants are placed in various sales situations coming from their own context.
- Construction of arguments and product/customer-specific questionnaire.
- Intensive training: To the point and practically applicable.
- Mnemonic sheets with tips & tricks.
- Action plan and objectives to be achieved.
Decondition
VAH Consulting offers various opportunities to further apply the skills and techniques learnt in the future. Feel free to contact us for more information.
View VAH Consulting’s full training offerings here.
More info
Contact us for more information. If you would like more information on the content, you can always request an appointment with no obligation.
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